Be bold, build belonging and attract a band of devoted followers to your brand. The book that reveals the 7-step process to build a cult following — used by 1,000s of entrepreneurs and brands.
At least, right now, they probably don't. But it doesn't have to be this way. If you're confused why your competitors get all the attention and grow like crazy, or frustrated why some brands effortlessly attract a devoted following while you watch from the sidelines — this book reveals what they're doing right.
Jody Raynsford pulls back the curtain on how to transform the relationship with your audience from a meh brand to an oh-my-god-I-love-this-please-take-all-my-money brand. How To Start A Cult shows you:
The frameworks, models and mindset shifts that make How To Start A Cult unlike any other brand building book. Practical. Provocative. And genuinely useful.
"What Jody accomplishes in this book is nothing short of a true miracle. His humor ranges from dryly sublime to offensively sarcastic, and it is a masterclass in authenticity. Easily the most engaging book I have read on marketing in the past 20 years."Daniel Olexa — Amazon Review
How To Start A Cult is available on Audible and Spotify. Narrated by the author. 4hrs 35min. Includes additional content and bad jokes exclusive to listeners.
F*&k the people who give you funny looks when you mention starting a cult. It's time to meet the people who are also going bold and stepping up as leaders of their own cult brands.
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