HOW TO START A CULT
Be bold, build belonging and attract a band of devoted followers
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A GUIDE TO BUILDING A CULT FOLLOWING
Throughout history, cults have successfully brought followers together who will say, do and think what they are directed to do, all in the name of the cause.
If we can separate the good from the bad, you can draw positive learnings from what cults do well.
The question is how do you use these lessons in your own business, brand or community to engender the same loyalty, belonging and follower without the weirdness.
In this step-by-step guide to building a cult following, best-selling author Jody Raynsford shares the simple, powerful method for building a cult following.
You can take this 7-step cult-building method to start growing your cult following, become magnetic and build momentum behind your brand.
PRAISE FOR HOW TO START A CULT
"What Jody accomplishes in this book is nothing short of a true miracle. His humor ranges from dryly sublime to offensively sarcastic, and it is a masterclass in authenticity. Easily the most engaging book I have read on marketing in the past 20 years.
Drink the KoolAid he is offering."
ABOUT THE AUTHOR JODY RAYNSFORD
He is also co-founder of award-winning, running podcast Bad Boy Running, brand with fans so loyal/misguided they tattoo themselves, buy and wear cheap merch and follow every diktat laid down by its leaders.
Jody is founder of Hello Genius, a brand marketing agency, with clients in the US and UK and the UK Copywriting Academy.
In addition to How To Start A Cult, he is the author of The Engagement Formula, a book that shows anyone how to write better to engage your audience and persuade them to take action.
The world needs more cults. We need more leaders, like you, to step up and grow their own bands of belonging.
MEDIA ENQUIRIES AND CONTACT INFORMATION
Download the How To Start A Cult press kit below. For media and publicity enquiries, contact [email protected]
NO.1 ON AMAZON IN 3 CATEGORIES (GOOD ONES, NOT ONES WHERE YOU ONLY HAVE TO SELL TWO BOOKS TO BE BEST-SELLER)
FINALIST - BEST BOOK - SALES & MARKETING, THE BUSINESS BOOK AWARDS 2022
READ THE FIRST CHAPTER FREE
LISTEN ON AUDIOBOOK
How To Start A Cult is now available in audiobook format, available through Audible. So now, you can experience the thrill of hearing Jody read the book as sarcastically as it is written.
Clocking in at 4hrs 35min, the audiobook is narrated by the author and includes additional content and bad jokes, exclusive to listeners.
JOIN THE CULT LEADERS
There aren't many people who won't run screaming from you as soon as you mention your Cult Leader intentions. Or, at least, give you funny looks.
F*&k them.
It's time to meet the guys and gals who are also going bold and stepping up as Cult Leaders. Join the Cult Leader community today for support, advice and to avoid sounding like a psychopath on Facebook.
THE BACK PAGE BLURB
If you're confused why your competitors get all the attention and grow like crazy or frustrated why some brands effortlessly attract a devoted following while you watch from the sidelines... this book reveals what they're doing right.
Jody Raynsford, accidental cult leader and brand expert, pulls back the curtain on how to transform the relationship with your audience from thinking of you as a meh brand to an oh-my-god-I-love-this-please-take-all-my-money brand.
How To Start A Cult shows you:
- How to stand out, win attention and keep your audience coming back for more
- How to go deep with your audience to build momentum and magnetically attract the right people to your tribe
- How to build genuine belonging and a devoted following that makes you immune from competition
If you really believe in what you do, deliver a great product and are one of the good guys, things are about to blow up for you...
WHAT READERS ARE SAYING
WHO IS HOW TO START A CULT FOR?
ENTREPRENEURS AND BUSINESSES
The Cult Approach works like crazy for businesses who need to cut through in their market, build an audience of fans and increase visibility. You have the power.
BRANDS
Here's the good news. Big brands will NEVER take the Cult approach. Which hands you a serious advantage to stand-out, build a following and strengthen belonging.
COMMUNITIES
Running a community is hard. Discover how the Cult Way can help attract new followers, strengthen connection and motivate volunteers and supporters to step up.
REBEL MARKETERS
You know who you are. You do things differently. You're bold. You're also constantly frustrated by clients holding back. This could be the book you're looking for...
READY TO GROW YOUR CULT FOLLOWING?
Join the Cult List for more inspiration, advice and sarcasm to help you become a Cult Leader.
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Sign up today. No promises about no spamming you, though. Our list, our rules.
How To Start A Cult
Copyright 2023 Raynsford Education Ltd