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"If you want a devoted band of followers for whom your business or brand is the only option, so you're immune from competition and you effortlessly attract the right people, this is blueprint you're looking for" Jody Raynsford
ABOUT JODY RAYNSFORD
Jody Raynsford is a highly sought-after author, speaker and brand strategist. He is also co-founder of Bad Boy Running, a cult brand with fans so loyal they've literally tattooed themselves with the podcast slogan. For his proper job, he helps brands of all sizes go from forgettable to one that attracts the best talent, get the most attention and whom customers love to buy from.
