Want to discover how to build a cult following for your business, brand or community? (So you never again need to worry about the competition turning their heads...)
Do you want to see how to stand out in a sea of dull, vanilla-ass options your ideal clients or customers are faced with every day? (They'll be relieved someone has finally given them something different as an option...)
Would you like to learn the method that attracts more of the right kind of followers, repels the people you absolutely do not want to work with and effortlessly builds trust so you become their next best friend?
Are you ready to start your own cult or transform your relationship with your current audience so you build a cult-like following?
Back in 2018, I was struggling to grow my marketing agency and was desperate for a new way to help me break through - both for myself and my clients.
The 'traditional' way of marketing and building a brand is a lot of work – as you may know.
At the same time I was growing my agency, I was also recording a podcast in my spare time with a friend.
Every week, we'd spend an hour or so chatting, and we'd release an episode.
Slowly but surely, it started to grow... but it was just a hobby, right?
As the years went on, we started to attract bigger guests, more opportunities, offers of presenting and speaking work, bigger sponsors...
... all the while having fun with our community, who bought our (admittedly) terrible merch consistently.
One day, someone asked me about how this community had grown and whether I would give a talk on the subject to other businesses.
Being a pro copywriter, I said yes and promptly gave it the most controversial title I could think of...
"How To Start A Cult"
Little did I know this opened the way for a realisation of a better way to grow a business and brand that was simpler, more fun, and ultimately more effective.
And it didn't even feel like work – which was the biggest surprise.
I reveal the full story in the book.
I also share how to do exactly what we did when we built our community and brand.
And the 7 key steps that I now apply to any business, brand, community or coaching business I work with to ensure they achieve cult-like status.
You, too, can unlock the path to a better way of building your brand or business.