HOW TO START A CULT 

DON'T BUILD A BRAND.
START A CULT.


Brand loyalty is dead, audiences are distracted and it's seriously hurting growth. But there is a way to be bold and build your brand on a stronger foundation of belonging by using our CultBrand strategy. 

The world needs more cults. We need more leaders to step up and grow their own bands of belonging.

JODY RAYNSFORD
WHO WE HELP
I'm an entrepreneur or individual who wants to discover a simpler, more profitable and fun way to build my brand, business or community.

I'm an owner, founder or marketing head and I want to unlock my team's potential to be bolder and be strategic in building belonging

I'm an event organiser or speaker booker/ planner who wants to offer something different and memorable for my event

Bring some Cult thinking to your event

DRINK THE KOOLAID HE IS OFFERING

"What Jody accomplishes in this book is nothing short of a true miracle. His humor ranges from dryly sublime to offensively sarcastic, and it is a masterclass in authenticity. Easily the most engaging book I have read on marketing in the past 20 years. 
Drink the KoolAid he is offering."

DANIEL OLEXA, AMAZON REVIEW

ABOUT THE BOOK

How To Start A Cult is a 3 x Amazon best-seller, finalist at the Business Book Awards 2022 in Marketing and has more than 100 five-star reviews on Amazon. The book reveals the 7-step process to build a cult following and has been read and used by 1000s of entrepreneurs, founders and brands to build a cult following. 

1:1 COACHING + CONSULTING

Tackle your obstacles head-on by booking a Cult Blitz call to blast through your obstacles, kickstart your progress and accelerate your growth.

SMALL GROUP COACHING

Join other rebel leaders who want to build a cult following by joining the Cult Leader Academy program. Join the waitlist for the next intake.

TEAM TRAINING

When you need to inject some new, bold thinking into your existing team so they can be bolder, get more attention and generate greater awareness and sales for your business.

WHO IS HOW TO START A CULT FOR?

ENTREPRENEURS AND BUSINESSES

The Cult Approach works like crazy for businesses who need to cut through in their market, build an audience of fans and increase visibility. You have the power.

BRANDS

Here's the good news. Big brands will NEVER take the Cult approach. Which hands you a serious advantage to stand-out, build a following and strengthen belonging.

COMMUNITIES

Running a community is hard. Discover how the Cult Way can help attract new followers, strengthen connection and motivate volunteers and supporters to step up.

REBEL MARKETERS

You know who you are. You do things differently. You're bold. You're also constantly frustrated by clients holding back. This could be the book you're looking for...

READY TO GROW YOUR CULT FOLLOWING?

Join the Cult List for more inspiration, advice and sarcasm to help you become a Cult Leader. 

Get indoctrinated all the support you need. 

Sign up today. No promises about no spamming you, though. Our list, our rules.

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HOW TO START A CULT

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